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February 21, 2018
February 16, 2018
February 14, 2018 — Small changes to call-to-action wording can have a large impact on conversion.
February 9, 2018 — Throughout history, curious business people have launched entirely new companies off their company's waste. Read on to learn how you can you find similar waste-to-winning opportunities.
February 7, 2018 — Jonathan Levey, Senior Digital Marketing Manager, Flexjet, shares his team’s app journey at its Skyjet brand. Watch the video replay of his MarketingSherpa Summit session to learn how this app led to a discovery that transformed the brand’s entire business model.
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Call-to-Action Optimization: 132% increase in clickthrough from changing four simple words
Customer-First Marketing: How The Global Leadership Summit grew attendance by 16% to 400,000