Practical Case Studies, Research and Training for Marketers

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MEC200: Design Your Offer - live online, interactive course

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How to get recognized by LLMs

How to get recognized by LLMs

April 17, 2026 — Step-by-step guide with real-world case studies to help you get your personal and company’s brand cited by the LLMs (large language models) that power AI.

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How to get prospects to share the data you need to provide a better customer experience

How to get prospects to share the data you need to provide a better customer experience

March 11, 2026 — Five steps (with examples) to increase data sharing without harming conversion.

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How To Acquire High-value Clients: A practical framework

How To Acquire High-value Clients: A practical framework

February 17, 2026 — Step-by-step approach to attract more of your best customers.

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